If you have old jeans and want to buy a brand new pair for a good cause, then you can get a Levi`s jeans from the Lucky Department store.

You will get a special discount and your old jeans will be donated to an orphanage. They will re-use or recycle the old jeans, turning them into bags or purses.

Mam Dathalineth, the fashion and apparel manager for Levis, said the “Swap Jeans” project offers a discount of $25 on any purchase of $70 or more to customers who exchange their old pair of jeans, regardless of the brand.

And the purpose is to remind people of the quality and fabric strength of Levi`s – an old pair of jeans can be re-used by the children from the Mith Samlanch Organization.

DKSH (Cambodia) Ltd and Levi’s have adapted a philosophy of giving back to the community. So DKSH, which licenses Levi`s in Cambodia, will coordinate the donation programme.

Dathalineth would like to ask the customers to continue to support the company as well as the community by participating in a good cause like the “Swap Jeans” campaign that  will be running from the 1st until the 31st of August at Levi’s Licensed Store located inside Lucky Department store.

Levi’s is the world’s largest and one of the most famous apparel companies in the world. They are in more than 110 countries worldwide.

Levi’s philosophy of doing business is to be original, definitive, honest, confident and trendy.

DKSK (Cambodia) Ltd has opened it first Levi’s licensed store at Lucky Department store in October 2010.

 To contact the reporter on this story: Chhim Sreyneang at [email protected]