Singaporean bakery chain BreadTalk will open up in two locations in Phnom Penh this July, the bakery’s franchisee confirmed yesterday.

The company joins a growing number of higher-end regional food and beverage brands setting up shop in Cambodia.

Ly Daline, CEO of Cham & Ly Corporation, whose company will run BreadTalk in Phnom Penh, said a rising middle class means changes in consumer tastes, providing huge potential for international food brands.

“For the bread market, there remain very large opportunities,” she said. “We target all, including tourists and middle-class people. Even those who have low income are able to buy,” she said.

BreadTalk, which sells bread, cakes and coffees, will open on Street 51 in the coffeehouse mecca of Boeung Keng Kang I commune, and at the newly opened Tuol Kork district shopping centre called TK Avenue.

The bakery, springing up alongside Malaysian cake specialists Secret Recipe and the popular South Korean brand Tous Les Jours, will not be hurting for competition.

“[BreadTalk] bakery will become our rival, so we must be more careful,” said Von Vuon, restaurant manager at the Tous Les Jours bakery on Moninvong Boulevard..