American clothing giant Levi Strauss & Co opened its first outlet in downtown Siem Reap yesterday, marking its sixth official outlet store in Cambodia, according to a press release.

Market expansion services provider DKSH, the sole franchisee and distributor of Levi’s products in the region, opened the first authorised Levi’s outlet in Cambodia in 2010 and has since expanded to four stores in Phnom Penh and two in Siem Reap.

“We are optimistic about the prospects of Cambodia’s retail environment,” Peter Hornby, vice president for fashion apparel at DKSH Thailand, said in a statement.

“In particular we have seen strong growth and demand for Levi’s branded products among Cambodia customers, and we plan to continue our retail expansion to 10 or more stores by the end of 2018.”

The new Siem Reap outlet is the brand’s first stand-alone store in the Kingdom and is located near the city’s central market. The other Siem Reap outlet is located in the duty-free shop inside the city’s airport.