US-based convenience mart Circle K officially launched in Cambodia yesterday, with three outlets already operating in Phnom Penh and plans to open 40 more by the end of the year.

Norm Tong, president of TH CVS Co, the company that has exclusive rights to operate Circle K in the Kingdom, said at a launch event yesterday that two more stores would be opening next week.

The company plans to open 300 Circle K outlets in Cambodia over the next 10 years, at a price tag of about $20 million, according to Tong.