A brand-new boxing competition, titled Ganzberg Top Fighter, will give local fights fans an early weekend wake-up call with bouts slated to be held at SEA TV station arena on Sunday mornings.

During a press conference yesterday, Heng Sothea, chief of marketing at German beer company Ganzberg, told reporters: “Although traditional boxing events, hosted in cooperation between Ganzberg brewery and SEA TV, were launched after other TV channels in Cambodia, ours emerged as one of our most popular programs. Hence, we are encouraged to start the first boxing competition which occurs in the morning.”

Heng Sothea added that the first and third weeks of the tournament would involve international fighters, with three Thai fighters booked to face Cambodian combatants this Sunday.