The CIMB GROUP Holdings Berhad has launched the CIMB 3D Conquest, a competition with cash prizes worth more than $120,000. It aims to identify and attract Asean’s top creatives and young digital talent with an agile and entrepreneurial mindset.

Open to all tertiary students, the hackathon-style event runs on three tracks – Data Science, FinTech and Coding – the mastery of which is crucial to help the Group embrace the opportunities of the gig economy.

The Data Science track challenges students to build predictive models and segmentation frameworks that target revenue and profitability.

The Fintech track requires students to reimagine banking solutions, while the Coding track focuses on improving the mobile payments space. Hence, the name “3D Conquest”, where 3D stands for Data, Digital and Disruption.

Apart from cash prizes of more than $120,000 for the Asean-wide competition, the regional winners will also gain invaluable exposure through a trip to Silicon Valley, as well as the opportunity to join CIMB upon their graduation.

CIMB Group Chief People Officer Hamidah Naziadin said: “As a leading Asean bank, we remain committed to developing talent across the region. This inaugural competition is one of many ways through which CIMB exposes Asean youth to the vast opportunities presented by the Fourth Industrial Revolution.”

“Ultimately, it is all about our customers. We envisage a future where customers can choose to co-create products and services that are perfectly tailored to their circumstances, through tools powered by data analytics and AI,” Hamidah said.

She said this is why the Group’s next growth phase, premised on people, customers and sustainability will have digital underlying all three pillars.

Teams will compete at the country-level in November 2018 before proceeding to the grand finale in Kuala Lumpur in January 2019.

Malaysia Airlines has come on board as Official Airline for the fourth consecutive year in supporting CIMB’s youth development initiatives.

Technology partners include Amazon Web Services, Cloudera, Fusionex, Oracle and SAS Malaysia. The CIMB 3D Conquest is supported by the Ministry of Education Malaysia, Malaysia Digital Economy Corporation (MDEC) and Big Community.

More information about the CIMB 3D Conquest can be found at 3dconquest.cimb.com