At least two more local manufacturing enterprises – Samnang Sothea Fish Processing and Home Taste Food – have reported a significant uptick in orders for their processed fishery products, after the agriculture ministry showcased food standard practices adopted by the establishments to journalists on a recent field visit.
Such study tours – organised by the Ministry of Agriculture, Forestry and Fisheries in collaboration with the UN Industrial Development Organisation (UNIDO) – aim to provide first-hand insights into local enterprises’ hygienic production to journalists who will in turn publicise it to the public.
Yun Samnang, the owner of Samnang Sothea Fish Processing, reported on October 1 a growth of arout 10 per cent in sales since the media visit. He noted that these sales predominantly came from new customers purchasing for personal use, not resale.
“Our adherence to the high technical hygiene standards of the Cambodia Quality Seal [CQS] allows us not only to command higher prices but also ensures consistent growth in sales,” he said.
Mo Nyda, a recent patron, commented on her experience with the enterprise after tasting its products and watching advertisements emphasising their high hygiene standards.
“I’ve tried their products in Siem Reap. After seeing the advert, I ordered for myself and also shipped some to my children in the US. The prices are reasonable, but a slight reduction might entice more local support,” she said.
Sim Sereyrath, co-founder of Home Taste Food, has similarly seen a rise in sales, reporting an increase of between 10 to 15 per cent.
“We’ve had inquiries about our product range and prices, with many new customers buying for personal consumption or to send abroad. We’re grateful to the ministry and UNIDO for their support,” she said.
Khem Chakrya, the coordinator for the CAPFISH-CAPTURE project, lauded the media visits as instrumental in brand promotion. These visits have not only elevated the businesses’ profiles but also bolstered their confidence in the competitive market, underlining the quality and safety of Cambodian products.
“The visit highlights the success of collaboration with stakeholders dedicated to ensuring fishery product safety and reflects the government’s commitment to the fisheries business,” Chakrya stated.
Shetty Seetharama, senior technical adviser to UNIDO and director of CAPFISH-CAPTURE, said the orgnisation, in coordination with the ministry and relevant enforcement agencies, intends to create an environment conducive to the implementation of a control system that aligns with global market requirements.
UNIDO and CAPFISH also work with key stakeholders, including the private sector, to champion good food safety practices, aiming to enhance the Kingdom’s competitiveness on both regional and international fronts.
“UNIDO aspires to introduce Cambodian fishery products to international markets, including the EU, by 2024,” he said.