T-shop, a homegrown electronics and gadget retail chain, is looking to add 10 new franchise outlets in the coming year after pausing its expansion to readjust its marketing strategy, the company’s chief executive said yesterday.

Bung Hor, CEO of T-shop, said he expects five franchise outlets to open by the end of the year and another five to open in the first half of 2018.

Most of the new outlets will be located outside Phnom Penh, with stores planned in Siem Reap, Battambang, Sihanoukville and Kampong Cham.

“We see growth potential in many of Cambodia’s provincial capitals and we will expand our branches there by offering franchises,” he said.

Founded in 2012, T-shop currently operates five branches in Phnom Penh and one in the provincial capital of Tbong Khmum province. The branches are a mix of company-owned and franchise.

Hor said future expansion will be solely through the franchise model.

“From now on, we will halt the expansion of company-owned outlets and instead continue to grow through franchises,” he said.

Hor said under the company’s updated business strategy it will import a greater variety of products and focus on providing high-quality mobile phone and car accessories.