Logo of Phnom Penh Post newspaper Phnom Penh Post - Tourism minister asks travel agency body for help on ‘Visit Cambodia 2023’ campaign

Tourism minister asks travel agency body for help on ‘Visit Cambodia 2023’ campaign

Content image - Phnom Penh Post
Tourism minister Thong Khon (centre) attends the annual gathering of the Cambodia Association of Travel Agents (CATA) on December 21. TOURISM MINISTRY

Tourism minister asks travel agency body for help on ‘Visit Cambodia 2023’ campaign

Minister of Tourism Thong Khon on December 21 advised the Cambodia Association of Travel Agents (CATA) to offer additional help to his ministry to promote the “Visit Cambodia 2023” campaign, under the slogan of “Sports and Festival”.

The minister was speaking at the annual meeting of CATA business associates and friends in the capital, his ministry said in a statement.

Khon said that his ministry is currently preparing the pertinent policy measures to run the campaign.

He urged CATA to, as soon as possible, organise activities aimed at promoting and attracting international tourists, to capitalise on regional and global market opportunities, as new travel trends emerge, notably those in ASEAN, China and India.

Offering an example, he suggested that the association team up with foreign partners to actively promote activities tied to the 32nd Southeast Asian (SEA) Games and the 12th ASEAN Para Games, which are to be held in Cambodia next year.

The minister asked CATA to keep encouraging tourism staff to acquire new skills as well as develop existing ones through training courses, so that they can do their bit to improve tourism services in line with standards.

CATA must encourage businesses among its ranks to stick to the applicable standard operating procedures (SOPs) issued by the Ministry of Tourism, in step with ‘Living with Covid-19’ strategies, he suggested.

Khon urged the organisation to keep working with his ministry on digital advertising initiatives, “farm trips”, and other joint tourism promotion activities. To this end, he recommended a working group on promotion cooperation be set up.

In response, CATA president Chhay Sivlin revealed that her association plans to organise farm trips for ASEAN travel agencies, which she said would be a new addition to the Kingdom’s tourism offerings, according to the statement.

The association also seeks an increase in the number of ASEAN tourism business matching events to improve markets and cooperation, and aims to implement a memorandum of understanding (MoU) that it signed with the central Indian state of Madhya Pradesh to step up market relations with the South Asian country, she said.

Sivlin added that CATA will aim to link to the Indian tourism market, which it will study in order to promote and support direct commercial flights between Cambodia and India, in either direction, as well as create additional short-term training programmes to keep up with demand.

She also vowed that the association will resume waste awareness activities to offer support for the production of local goods, for tourism communities to generate more income.


  • Joy as Koh Ker Temple registered by UNESCO

    Cambodia's Koh Ker Temple archaeological site has been officially added to UNESCO’s World Heritage List, during the 45th session of the World Heritage Committee held in Riyadh, Saudi Arabia, on September 17. The ancient temple, also known as Lingapura or Chok Gargyar, is located in

  • Famed US collector family return artefacts to Cambodia

    In the latest repatriation of ancient artefacts from the US, a total of 33 pieces of Khmer cultural heritage will soon return home, according to the Ministry of Culture and Fine Arts. In a September 12 press statement, it said the US Attorney’s Office for the

  • Cambodia set to celebrate Koh Ker UNESCO listing

    To celebrate the inscription of the Koh Ker archaeological site on UNESCO’s World Heritage List, the Ministry of Cults and Religion has appealed to pagodas and places of worship to celebrate the achievement by ringing bells, shaking rattles and banging gongs on September 20. Venerable

  • Kampot curfew imposed to curb ‘gang’ violence

    Kampot provincial police have announced measures to contain a recent spike in antisocial behaviour by “unruly’ youth. Officials say the province has been plagued by recent violence among so-called “gang members”, who often fight with weapons such as knives and machetes. Several social observers have

  • PM outlines plans to discuss trade, policy during US visit

    Prime Minister Hun Manet is set to meet with senior US officials and business leaders during his upcoming visit to the US for the UN General Assembly (UNGA), scheduled for September 20. While addressing nearly 20,000 workers in Kampong Speu province, Manet said he aims to affirm

  • Manet touches down in Beijing for high-level meetings

    Prime Minister Hun Manet arrived in Beijing on September 14 for his first official visit to China, where he is slated to attend the 20th China-ASEAN Expo and meet other leaders including Chinese President Xi Jinping. Upon his arrival, Manet laid a wreath at the Monument