On April 6 Lacoste officially opened a new boutique in Phnom Penh in the Vattanac Capital mall with a ribbon cutting ceremony attended by by Jean-Louis Delamarre, Lacoste’s CEO of Asia Pacific and global travel retail, Lacoste Vietnam representatives and Cambodian strategic partners. The 90-square-metre store was designed with form and function in mind, allowing in light, and creating a an environment to inspire sporty shoppers. Lacoste continues to strengthen and expand its activity in Asia. The new boutique gives the brand the opportunity to present its unique and original lifestyle for women, men and children. Photos by Hong Menea