The Kingdom’s luxury car sector is revving up as iconic Italian marque Maserati last Friday entered the market with the unveiling of its Levante SUV and Ghibli sports saloon models.

At a glittering launch ceremony at its showroom in the capital, Maserati chief commercial officer Bernard Loire gave a video message in which he spoke of his excitement at the exclusive car manufacturer’s arrival in the Kingdom.

Roberto Da Silva, the vice-president of HGB Group, which represents Maserati in the Kingdom, said: “HGB Group is extremely proud and excited to launch the iconic Maserati brand in Cambodia. Born on the racing track, Maserati has a renowned history of more than 100 years. Its strong racing DNA is clear in Maserati’s history of wins on roads and circuits all over the world, from the Indianapolis 500 to Formula 1. Anyone who drives a Maserati will instantly appreciate the power, performance and beauty that is the epitome of Italian excellence. We bring to Cambodia an inspiring range of Maserati cars that will bring awe and joy to our customers.” Photos by Heng Chivoan