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The German connection

GLOBE publisher and entrepreneur Tassilo Brinzer has been ADW president since 2011.
GLOBE publisher and entrepreneur Tassilo Brinzer has been ADW president since 2011.

The German connection

Content image - Phnom Penh Post

The German Business Group in Cambodia, or the ADW (Arbeitskreis Deutsche Wirtschaft), was founded in 2001 to become a platform for German business activities in the Kingdom. It aims to foster information exchange between its members and local and international businesses seeking to operate in the Kingdom, as well as with other business and governmental organisations based in Cambodia.

German companies interested in operating in the Kingdom are regularly in touch with the ADW to learn about Cambodia’s business environment and to access the ADW’s internal and external networks.

The ADW supports the open foreign investment policy of the Royal Government of Cambodia and cooperates with all relevant institutions in the Kingdom on expanding past and current successes. We offer support to German business delegations visiting Cambodia via our own network as well as via Eurocham Cambodia. In 2010, the ADW co-initiated the process to create Eurocham Cambodia, and, following Eurocham’s inception in 2011, voted in 2013 to become the first national chapter that will be fully incorporated within Eurocham Cambodia.

Independently, the ADW conducts events and meetings that aim at enabling a dialogue between German companies and brands and other parties such as other chambers and businesses.

Business-related activities such as advocacy towards the Cambodian government, active outreach to European investors and professional services have been handed over to Eurocham Cambodia while the ADW remains a key national chapter of Eurocham and is engaged in a range of initiatives that aim at improving the overall business climate in Cambodia.

The ADW provides a platform for its members to exchange their expertise on Cambodia. Our members meet with government representatives in exclusive settings, meet international business leaders as well as German investors and introduce visiting German business delegations and politicians to the German, local and international business community.

“Setting up Eurocham and integrating the ADW as a first national chapter within a strong European organisation has been a long and difficult process. We are glad that from now on, we can contribute to the development of European and of course German business in Cambodia. It is an exciting and fast growing market at the heart of ASEAN, and we hope that more and more German companies and brands will come here,” says Tassilo Brinzer, the ADW’s current president. “We have seen a steady rise of the number of German companies and brands in the past years. While overall we still have a relatively small number of German companies active both in Cambodia and as members of the ADW, some of them are world leaders in their respective fields. Everyone can see German products every day. We would like to see more German companies come here, invest here, and contribute to further growth of business between two of the most attractive regions of the world”.

The ADW is also the host of the annual Oktoberfest in Cambodia (www.oktoberfest-cambodia.com), a widely anticipated German event attracting thousands from within the international business community in Cambodia.

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