Tuk tuks, a form of mobile advertising. Photograph: Sreng Phearun/Phnom Penh Post

Music blaring from speakers and advertising banners draped on the side, the six tuk-tuks that travel in a line through the streets of Phnom Penh draw the eye of travelers passing by. The spectacle is a new advertising strategy from AHHOO Electronics (Cambodia) Co, Ltd, who import electrical goods from Japan.

SengKavin, the HR supervisor, said: “We choose this strategy because we want the customers to know the product and the company - and our name and address. Through the ad, customers will know about the new branch of the company in Cambodia.”

It’s a hugely successful way of attracting customers, he said.