Wing and the leading largest shopping mall in Cambodia have partnered to let customers pay their purchases using digital payment solutions.

Shopping until you drop has never been easier thanks to a partnership between Wing Specialised (Cambodia) Bank Ltd and Aeon Mall (Cambodia) Co Ltd.

The Kingdom’s major digital payment solution provider and the leading and largest shopping mall in Cambodia signed a partnership on June 5 at Aeon Mall Phnom Penh allowing cashless payments.

In a display of gratitude to their loyal customers, Wing and Aeon announced that they would give away coupons worth $5 to the first 1,000 customers to use Wing’s QR code payment system.

“It is a privilege for any organisation in Cambodia to establish a relationship with Aeon because it is increasingly growing.

“Through our partnership, every customer will be able to enjoy more freedom when shopping, without having to worry about carrying cash along or whether they have enough currency notes,” said Wing CEO Manu Rajan.

Manu stressed that Wing was proud to partner with the retail giant, saying that “Aeon Mall has revolutionised the way we do shopping, the way we do business, the way we spend our leisure time and the way we relax”.

He also emphasised the growing trend of mobile-based financial services, noting that it is more likely people will leave home without their wallets than their phones.

Wing, established in 2009, has grown to become the Kingdom’s leading mobile banking services provider largely on the back of its trailblazing digital payment services.

The homegrown financial technology – fintech – firm already has 40,000 merchants and more than 7,500 Wing Xpress outlets across every province in the Kingdom.

It has also fostered partnerships with Western Union and MoneyGram, allowing clients to send and receive cash from more than 200 countries.

“We welcome Wing to our shopping malls,” said Aeon Mall Cambodia managing director Tsuboya Masayuki.

“This memorandum of understanding [MoU] marks a significant milestone with the collaboration between Aeon Mall Cambodia and Wing Specialised Bank.

“[This] acknowledges that mobile money and electronic payment services brands are vital as new innovations.

“Together, we will use financial technology to give more options and better shopping experiences [to] people in Cambodia,” he said.

Tsuboya noted that while cashless payments are not currently popular at Aeon Malls across Cambodia, the partnership with Wing will see this increase.

Aeon Mall Cambodia opened its first mall in the Kingdom in 2014, with Aeon Mall Sen Sok City opening four years later.

The Japanese hypermarket chain is due to open its third outlet in 2023 on Hun Sen Boulevard.

Customers at both Aeon Mall Phnom Penh and Aeon Mall Sen Sok City will have the opportunity to make payments through their Wing Money App by simply scanning a QR code or the Wing Mastercard.

“It has been a long journey to reach this point, which is why we are extremely excited that we are signing this MoU. So it has taken some time for both management teams to come to a consensus.

“It’s not how long the journey took, but how it ended. So we are extremely excited and grateful that this partnership will be fruitful and mutually beneficial. Most importantly, it’s going to benefit both Aeon Mall and customers,” said Manu.