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App to work with gov’t to promote agriculture

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A farmer harvested cucumbers from his farms at Koh Dach island in Phnom Penh's Chroy Changvar district. Hong Menea

App to work with gov’t to promote agriculture

Local e-commerce platform operator Super App Technology Plc plans to work with the Ministry of Agriculture, Forestry and Fisheries to promote the Cambodian agricultural market.

Super App is an online mobile taxi, delivery and ordering service provider. Super App Technology was incorporated on April 1.

Following a meeting with Minister Veng Sakhon on Tuesday, Super App founder Path Chamnan told The Post that his company wants to upload the agricultural products showcased on the ministry’s CAMAgriMarket app onto Super App and boost sales on his platform.

He said: “Our e-marketplace will allow farmers to post their products for sale.”

The ministry’s Agriculture Marketing Office chief Meach Yady has said CAMAgriMarket gives farmers a platform to showcase their products to millions of potential buyers across the country.

Chamnan said Sakhon declared his support and gave the green light for the company to work with the relevant officials to ensure the success of Chamnan’s endeavour. “Through our platform, farmers have access to delivery and payment services when they make a sale.”

At the meeting, Sakhon highlighted the ministry’s network of online platforms that are designed to boost agricultural product sales and provide delivery services to customers.

These include www.maff.gov.kh, CAMAgriMarket, khmeragri.info and amish.org.kh, he said.

“I welcome, support and advise the company to contact the ministry’s Agriculture Information and Documentation Centre and other project officials relevant to the agricultural sector and discuss the programme in detail before signing a contract to implement it.

“Producers, farmers and communities must be privy to relevant information on agricultural product trends and prices, as well as market concerns in order to build a bridge between producers and traders, and then to customers,” Sakhon said.

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