Logo of Phnom Penh Post newspaper Phnom Penh Post - Battambang trade fair supports locally owned biz enterprise

Battambang trade fair supports locally owned biz enterprise

Content image - Phnom Penh Post
Ministry of Commerce secretary of state Chhuon Dara (Center). COMMERCE MINISTRY

Battambang trade fair supports locally owned biz enterprise

Ministry of Commerce secretary of state Chhuon Dara urged manufacturers and craftsmen to pay attention to developing products that will attract consumers.

At the trade fair in Battambang province, which kicked off on March 10, Dara said that the development of attractive packaging was also important.

“Research has shown that modern packaging indicates a high quality, and therefore trustworthy product in the eyes of many consumers,” he continued.

The Cambodia Chamber of Commerce (CCC) organised the trade fair to encourage local market activity following the disruptions caused by the pandemic.

“The private sector is working hard to cooperate with the government, as can be seen by the chamber of commerce’s efforts. I ask that Cambodian producers make more efforts to grow, harvest or manufacture goods that will serve the many new markets the ministry has opened,” said Dara.

He encouraged the CCC and its partners to expand commercial activities and also suggested that they hold more trade fairs in other provinces – especially those with tourist potential.

Battambang Chamber of Commerce president Phou Veasna said the fair marked the first time this year his organisation had pushed local commercial activity on such a wide scale.

“We hope that the event was not just a showcase of the exciting products that the province offers, but also a chance for CCC to explore new markets. It will also be a chance to discuss challenges, whether in terms of production or market penetration,” he added.

Lim Socheat, vice-president of the CCC, said the fair focused on strengthening market structures through bringing together the providers of a wide range of products and services.

“Hopefully, each of the participants will have learned from one another’s experiences. They were also able to attend consultative workshops over the three days of the fair,” he added.

“The workshops covered topics as diverse as production, boosting markets, strengthening management and even the development of new products,” he continued.

This year’s trade fair was held from March 10-12 in Battambang town, and featured entirely local fruit, vegetables and products.

MOST VIEWED

  • Joy as Koh Ker Temple registered by UNESCO

    Cambodia's Koh Ker Temple archaeological site has been officially added to UNESCO’s World Heritage List, during the 45th session of the World Heritage Committee held in Riyadh, Saudi Arabia, on September 17. The ancient temple, also known as Lingapura or Chok Gargyar, is located in

  • Cambodia set to celebrate Koh Ker UNESCO listing

    To celebrate the inscription of the Koh Ker archaeological site on UNESCO’s World Heritage List, the Ministry of Cults and Religion has appealed to pagodas and places of worship to celebrate the achievement by ringing bells, shaking rattles and banging gongs on September 20. Venerable

  • Ream base allegations must end, urges official

    A senior government official urges an end to the allegations and suspicions surrounding the development of Cambodia’s Ream Naval Base, now that Prime Minister Hun Manet has addressed the issue on the floor of the 78th UN General Assembly (UNGA 78). Jean-Francois Tain, a geopolitical

  • CP denied registration documents by ministry

    The Ministry of Interior will not reissue registration documents to the Candlelight Party (CP). Following a September 21 meeting between ministry secretary of state Bun Honn and CP representatives, the ministry cited the fact that there is no relevant law which would authorise it to do

  • Manet touches down in Beijing for high-level meetings

    Prime Minister Hun Manet arrived in Beijing on September 14 for his first official visit to China, where he is slated to attend the 20th China-ASEAN Expo and meet other leaders including Chinese President Xi Jinping. Upon his arrival, Manet laid a wreath at the Monument

  • Cambodian diaspora laud Manet’s UN Assembly visit

    Members of the Cambodian diaspora are rallying in support of Prime Minister Hun Manet’s forthcoming visit to the 78th UN General Assembly (UNGA 78) in the US’ New York City this week. Their move is an apparent response to a recent call by self-exiled former