Logo of Phnom Penh Post newspaper Phnom Penh Post - Brown Coffee expands into Siem Reap with its first store

Brown Coffee expands into Siem Reap with its first store

The entrance to the new Brown Coffee store located in Siem Reap.
The entrance to the new Brown Coffee store located in Siem Reap. Thik Kaliyann

Brown Coffee expands into Siem Reap with its first store

Brown Coffee and Bakery will officially launch its first store in Siem Reap on Saturday in the latest sign that the industry continues to see booming growth in Cambodia.

The newest coffee outlet will be Brown’s 13th store in the Kingdom, and Chang Bunleang, co-founder of the franchise, said there will a 14th store opening in Phnom Penh’s Tuol Kork neighbourhood in the near future.

“We have been looking at the Siem Reap market for the past few years and I am optimistic that we are coming to the city at the right time,” he said. “People are starting to have more income and more money to spend on coffee.”

Bunleang plans to target Siem Reap’s local population as its primary customer source and, despite the high number of tourists in the city, he hopes to form a loyal local fan base through the venue.

“We had a soft opening four days ago [yesterday] and most of the customers were local Cambodians and very few were foreigners,” he said. “We are looking to target return customers so we are focusing on locals and not so much on tourists.”

Starbucks coffee, one of the largest coffee retailers in the world, unveiled its largest store in Cambodia last week, adding to the two existing venues the beverage giant operates in Phnom Penh. Despite the increased competition, Bunleang sees the Starbucks expansion positively as it will help the local population gain an appreciation for coffee and the “coffee shop” experience.

“It is good for the coffee industry to have more shops and it is actually good overall for Cambodians to be more educated customers about coffee,” he said. “The customer base is getting bigger for now and the number of stores that are opening has yet to exceed customer demand.”

Yoeung Sarath, operations manager for the Costa Coffee franchise in Cambodia, said the coffee industry as a whole has seen major growth in the last two years. Costa Coffee already expanded its presence to Siem Reap and has one store in the city, though Sarath said it mostly attracts foreigners.

“Costa Coffee is very popular in Siem Reap, but 80 percent of our customers are tourists or foreigners,” he said. “When it comes to locals, the customers are mostly 25 years old or older.”

The brand’s popularity in the Kingdom’s major tourist destination stems from the international reach of its stores, making them easily recognisable for foreigners, Sarath said. Nevertheless, demand is still increasing.

“The coffee industry has grown 107 percent in 2016, whereas the food and beverage industry put together has grown 27 percent over the same period,” he said. “There are 22 major coffee brands, both international and local, operating in Cambodia and they currently run 116 stores in the country.”

The number of coffee shops has grown by 40 percent compared to 2015, Sarath explained, adding that people in Cambodia are now more inclined to regularly frequent the venues than before.

“People have more confidence to go to coffee shops now and it’s become similar to going to eat noodles at the market,” he said, adding that coffee venues occupy a more important part of people’s daily lives.

“Often people can go to coffee shops for an appointment, to go read, do an assignment or relax,” he said. “It is a multipurpose place.”

MOST VIEWED

  • Angkor lifetime pass, special Siem Reap travel offers planned

    The Ministry of Tourism plans to introduce a convenient, single lifetime pass for foreign travellers to visit Angkor Archaeological Park and potentially other areas. The move is designed to stimulate tourism to the culturally rich province of Siem Reap as the start of the “Visit

  • Bosba: The first Khmer woman composer from UK’s Cambridge

    Bosba Panh is just 25 years old, but she’s already accomplished some impressive milestones for herself and the Kingdom. On July 24, she graduated with a Master’s degree from the University of Cambridge as the first Khmer woman composer and Khmer music graduate ever at

  • ‘Golden’ Angkor Wat likely due to natural phenomenon: ANA

    Pictures and video clips of the Angkor Wat temple, its spires seemingly coated in gold, have been shared tens of thousands of times on social media, prompting a sense of wonder among those who have seen them. Hong Sam Ath, who took the pictures and

  • Pailin longan winery tries to break through to the big time

    Longan aren’t quite as glamorous as some fruits. They don’t have the star-power of mangos or generate the excitement of a pricey seasonal niche fruit like the pungent durian. Unlike bananas or oranges, which are known and loved everywhere, longan remains a decidedly

  • Debt restructuring over, time to tackle rising NPL ratio

    The Cambodian banking system has just completed a 26-month debt restructuring exercise where scores of loan accounts were revised, classified and provisioned as the rate of non-performing loans inched up, sparking a slight credit risk unease Implemented in April 2020, the Covid-19 debt restructuring measures came

  • Koh Slaket studio resort brings culture with style

    Davitra (Cambodia) Co Ltd’s multi-million-dollar 13ha Koh Slaket studio-cum-resort just east of the capital was inaugurated in the first phase on August 6, providing national and international tourists with a new travel option and job opportunities for locals. The man-made cultural and scenic lakefront getaway