Chief Bank is focusing on its digital micro-lending app, Chief Easy, which has received significant regulatory support.
The app was first approved by the National Bank of Cambodia (NBC) in June 2021, allowing it to offer micro-loans up to $1,000. The NBC approved an upgrade in December 2022, raising the maximum loan amount to $5,000, enabling the app to better serve the financial needs of its customers.
The app offers loans of up to $5,000 with terms of up to three years. It is designed to cater to the unbanked and underbanked members of the Cambodian population. The app's ease of use allows customers to apply for loans anywhere and anytime, making financial services more accessible.
Chief Easy App Gains Rapid Popularity, Accumulates Valuable Consumer Data
"Chief Easy is one of our flagship developments," said Dr. Soeung Morarith, CEO of Chief (Cambodia) Commercial Bank Plc. "The app has gained rapid popularity and is accumulating valuable consumer data. Customers can assess their eligibility for a loan through the digital banking system and apply for a loan digitally."
Chief Bank's focus on Chief Easy reflects its strategic direction towards leveraging digital technology to enhance customer experience and financial accessibility. The bank's efforts in digital transformation and partnerships demonstrate its commitment to providing comprehensive and convenient banking solutions to its customers.
Chief Bank's digital banking agenda has become a priority, focusing on accelerating the distribution of products and services through digital channels. By investing heavily in digital transformation, Chief Bank aims to provide greater convenience to its customers and ensure a competitive edge in the market.
Marking a Decade with a Fresh Identity
Marking a decade of operations in the Kingdom of Cambodia, Chief (Cambodia) Commercial Bank Plc. has unveiled its new logo, a move that signifies more than just a corporate rebrand—it announces the bank’s readiness to embrace an era of digital-first banking.
The fresh, dynamic logo is part of a strategic initiative to resonate with Cambodia’s younger, tech-savvy generation as Chief Bank commences its tenth year in the industry.
CEO Morarith recalled the bank’s strategic evolution, emphasising the values that have steered its course, “We have built a foundation of trust with our customers through a dedication to professional ethics, integrity, prudence, and transparency. These are not just principles but the pillars that have supported our decade-long journey.”
For more information about Chief Easy and how to apply for a loan, visit Chief Bank's official website or download the Chief Easy app today. Discover the convenience of digital banking and take the first step towards financial empowerment.
Website: https://www.chiefbank.com.kh/en/OnlineServices/ChiefEasy
App Store: https://apple.co/3A1kXzD
Google Play: https://bit.ly/2WrWBkK
☎️ 097 9 900 878
☎️ 089 900 878
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