Logo of Phnom Penh Post newspaper Phnom Penh Post - ‘China Ready’ training preps tourism sector for new influx

‘China Ready’ training preps tourism sector for new influx

Content image - Phnom Penh Post
The ‘China Ready’ workshop held on February 24. TOURISM MINISTRY

‘China Ready’ training preps tourism sector for new influx

The Ministry of Tourism recently organised a training workshop for evaluators of the “China Ready” assessment system. The system will allow the Cambodian tourism industry to certify the quality of tourism services so it is ready to receive Chinese tourists this year.

Neb Samouth, managing director of the Cambodian Tourism Association and president of the China Ready Accreditation System Committee, said the reduction of travel barriers – along with the excellent pandemic management – has contributed to the growth of domestic tourism and the arrival of international visitors.

“The resumption of flights from the Chinese market to Cambodia in January was also a positive sign of the recovery of the Kingdom’s tourism sector,” he added.

“The main purpose of this workshop is make people aware of the China Ready system, so all stakeholders can participate in strengthening the quality of Chinese tourism services. The participation of the 25 capital-provincial tourism departments and ministry officials will encourage all tourism operators to be ready to welcome visitors from China,” he continued.

Samouth added all participants should pay close attention to the speakers, especially regarding the China Ready strategy book for Cambodia tourism, the Minimum Assessment Standards and the seven criteria of the system.

The tourism association claimed that the number of arrivals from China has increased significantly although the issue of airfares and direct flights remains an issue. It expects the number of Chinese visitors to continue to grow.

Cambodia Association of Travel Agents adviser Ho Vandy said more arrivals had been recorded since January, with the majority of Chinese tourists visiting Phnom Penh and coastal Sihanoukville.

“The current growth has not yet seen a return to pre-pandemic levels, but the association expects more Chinese tourists to travel to Cambodia in the near future,” he added.

On February 7, Phnom Penh International Airport welcomed a flight from Beijing carrying 125 Chinese passengers including Chinese ambassador to Cambodia Wang Wentian.

This arrival was made possible after the Chinese government allowed tour companies nationwide – which offer all-inclusive tour packages including airfares and hotels – to re-open their operations on February 6.

“After the arrival of the first Chinese tourists, we aim to attract from 800,000 to 1 million Chinese tourists by the end of the year,” said tourism minister Thong Khon.

He called on tourism-related businesses and workers to follow existing principles and welcome the new guests warmly, as China is seen as a very important market.

Khon also expressed optimism that Chinese tourism to Cambodia will increase steadily from March 2023.

In January, Cambodia welcomed about 400,000 international tourists, including around 25,000 Chinese, an increase of 901 per cent compared to the same period in 2022. In the same month, a total of 1,648 flights landed in Cambodia, 1,178 of them at Phnom Penh International Airport.


  • Bareknuckle champion wants Kun Khmer fighter

    Dave Leduc, who is the current openweight Lethwei boxing champion in Myanmar, has announced that he will travel to Cambodia this year to challenge SEA Games gold medallist Prum Samnang any time that is convenient, after their planned match later this month in Slovakia was

  • Five-year-old Hanuman dances his way into hearts of Cambodia

    A young talent from a new-established settlement has emerged, captivating the online world with his mesmerising performances of the traditional Cambodian monkey dance. Roeun Kakada is a five-year-old prodigy who has taken the social media sphere by storm with his exceptional dance skills and dedication

  • Fresh Covid warnings as Thai hospital fills

    A senior health official reminds the public to remain vigilant, as neighbouring countries experience an increase in Covid-19 cases, with the latest surge appearing to be a result of the Omicron XBB.1.5 sub-variant. Or Vandine, secretary of state and spokeswoman for the Ministry of Health,

  • Honda shutters Siem Reap football club

    Japanese football legend Keisuke Honda, the owner of Siem Reap football club Soltilo Angkor FC, has been forced to shut the club down, after it failed to attract sponsorship for the upcoming season. Honda, the former manager of the Cambodia men's national football team, said

  • Hun Sen warns of regional tensions

    ASIA is becoming a dangerous geopolitical hotspot, with several countries announcing that they intend to send naval vessels towards Southeast Asia and on to the South China Sea, warned Prime Minister Hun Sen. “Heated geopolitical issues can easily escalate, namely to war. I am not

  • PM declares ASEAN Para Games open

    The 12th ASEAN Para Games officially kicked off on the evening of June 3 at Morodok Techo National Stadium in Phnom Penh, with a spectacular opening ceremony featuring fireworks and performances by some of the Kingdom’s most accomplished talents. Tens of thousands of sports fans