FasTracKids, an educational program for children which is currently available in 45 countries, will soon debut in the Kingdom as local firm LVLs signed a deal for the franchise rights.

FasTracKids was developed in the US in 1998 for children aged six months to eight years and aims to help improve a child’s mental and intellectual development.

Lim Lork Johnson, chairman of LVLs, which bought the rights from FasTracKids International Ltd, said that bringing in the brand will provide a solution the educational market is looking for.

“FasTracKids will help to faster develop the curriculum for Cambodian children,” he said, adding that there was interest from many international schools to use the company’s programs in their tutoring curriculum.

Nancy Faunce, president and CEO of FasTracKids International Ltd, said the brand has a good curriculum that is receiving strong support from parents around the world.

In some countries, parents only want their children to do as they’re told, which tends to stifle their potential, she said.