Minister of Tourism Thong Khon encourages influencers and content creators in Cambodia to produce high-quality international-standard pictures and videos about Cambodian tourist destinations in order to attract more domestic and international visitors.

The call came as he chaired a June 22 meeting to summarise the work of the ministry and outline plans to restore and promote tourism post-pandemic.

The meeting, held in Phnom Penh, also set working directions for 2023-24.

According to the ministry's June 24 social media post, during the meeting, Khon presented commendation letters to influencers from three tourist destinations: Kampot, Battambang and Siem Reap provinces.

The minister appreciated the work of each of the influencers who posted pictures and videos of tourist sites, noting that they helped the public learn about new and beautiful parts of the Kingdom, thus increasing the number of domestic and foreign visitors.

Photo of a tourist attraction in Kampot province. PHOTO SUPPLIED