Logo of Phnom Penh Post newspaper Phnom Penh Post - Newspaper The Nation to end print edition, focus on digital

Newspaper The Nation to end print edition, focus on digital

Content image - Phnom Penh Post
Nation Multimedia Media Group CEO Somchai Meesen speaks to Nation TV on Thursday about the Nation’s future. THE NATION (THAILAND)

Newspaper The Nation to end print edition, focus on digital

Newspaper The Nation will stop its print editions and go fully online from July 1, when the independent English-language daily turns 48, to focus more on its core online readers including those based abroad, the top executive of the company that owns the paper said last week.

Nation Multimedia Group Plc (NMG) CEO Somchai Meesen said the decision by the management was aimed at halting the Nation’s financial losses, in addition to expanding its market.

“Over the past five years, the Nation has lost 30 million baht [$942,000] a year on average,” he said.

The CEO, citing a survey, pointed out that only 36 per cent of the Nation’s readers are based in Thailand while the remaining 64 per cent live overseas, including 25 per cent in the US.

He said that meant most of the newspaper’s readers did not buy its paper editions, and they read its reports and articles from the website and through different digital platforms.

Typical readers of the Nation are aged between 25 and 40, and mostly prefer to read news from smartphones rather than a printed newspaper, he told Nation TV.

Somchai said as the market for new media was growing, old media businesses like newspapers were fast declining. This could be seen in the continuing decrease in the advertising budgets for publications – down 20 per cent a year on average, compared to an annual 20 per cent growth for new media.

“The new management has considered this matter carefully and decided that the Nation newspaper has to change its platform from print media to online, in order to better cater to the target group,” he said.

The CEO said the Nation’s online edition would also provide an audible version. He also unveiled plans for a Mandarin version from October “because at present more than 10 million Chinese visit and invest in Thailand”.

He assured there would be no retrenchments due to the change in platform.

“The editorial staff and employees of the Nation will continue with their work. There will only be a shift in focus from print to online,” he said.

Somchai blamed NMG’s previous management for its cumulative debt of 1.57 billion baht, which he said “almost bankrupted the Nation Group”.

The CEO said the previous management had made a serious blunder in bidding for the Channel 26 digital TV licence at a cost of 2.2 billion baht.

“In the fifth decade of operations, Nation Group will focus on our core business – providing news content,” he said. THE NATION (THAILAND)/ANN

MOST VIEWED

  • Rainsy vow to return on Nov 9 dismissed as ‘political warfare’

    An announcement from the Supreme Court-dissolved Cambodia National Rescue Party (CNRP) that its “acting president” Sam Rainsy would return to the Kingdom on November 9 was dismissed on Sunday as “political warfare”. The CNRP made the announcement on Friday after a permanent committee meeting chaired by

  • Kingdom rejects VN request

    Cambodia rebuffed Vietnam’s request to provide nationality to its citizens living in Kratie, Mondulkiri, Ratanakiri and Stung Treng provinces, with officials saying law enforcement is the Kingdom’s responsibility. Chheang Vun, the head of the National Assembly’s Committee on Foreign Affairs, International Cooperation,

  • Official transferred after pointing at car with foot

    The deputy director of the Siem Reap provincial Registration and Driver’s Licence Unit at the Department of Public Works and Transport who last week pointed at the number plate of a car taken in for a technical check with her foot has been transferred.

  • PM sues Rainsy in Paris court

    Prime Minister Hun Sen and Dy Vichea, the deputy chief of the National Police, filed lawsuits against Sam Rainsy, the “acting president” of the Supreme Court-dissolved Cambodia National Rescue Party (CNRP), for defamation in a Parisian court on Tuesday. The court action comes after Rainsy,