Logo of Phnom Penh Post newspaper Phnom Penh Post - Platform to kick-start SMEs’ e-commerce journey

Platform to kick-start SMEs’ e-commerce journey

Content image - Phnom Penh Post
The Ministry of Commerce is poised to roll out CambodiaTrade, an e-commerce marketplace, to open new pathways for the Kingdom’s small and medium-sized enterprises (SMEs) to sell their wares to a broader audience and capture a slice of the growing global digital economy.

Platform to kick-start SMEs’ e-commerce journey

The Ministry of Commerce is poised to roll out CambodiaTrade, an e-commerce marketplace, to open new pathways for the Kingdom’s small and medium-sized enterprises (SMEs) to sell their wares to a broader audience and capture a slice of the growing global digital economy.

Now open for preregistration, the platform will be operated through CambodiaTrade.com under the auspices of the ministry, the cabinet-level government body said in a press release.

CambodiaTrade was set up to assist the Kingdom’s SMEs in selling their products online to potential customers in domestic and foreign markets, the ministry said.

Applicant SMEs must, among other things, be formally registered with the ministry; have valid business licences, permits and value added tax (VAT) identification numbers; and sell products made in Cambodia, it said.

“Once registration is approved, SMEs can fill their inventory by posting their products on their store pages. Those products will be unveiled at the market when it is officially launched,” the ministry said.

Thaung Thyda, managing director of Kampot-Kep salt processing firm Thaung Trading Co Ltd, said CambodiaTrade is “good, from the local SME perspective”, lauding it as a springboard for SMEs, transcending national boundaries to attain a truly global reach in the digital economy.

Local SMEs that discover the platform will build the skills and receive the support needed to enter new markets, she said. “These are opportunities to trot out services or products to increase business and brand visibility, as well as vitalise international relations.” she said.

Cambodia Women Entrepreneurs Association president Keo Mom said the ministry’s platform was a positive step to encourage local producers to move their products online, in addition to a slew of other initiatives taken by the government to boost domestic production.

As online shopping rises in popularity around the world, she said CambodiaTrade could provide an effective avenue for homemade Cambodian products to reach a wider customer base.

“I hope that the online marketplace platform will help local SMEs sell their products more broadly, locally and abroad,” she said, calling on the ministry to promote CambodiaTrade “more broadly to the public – especially the private sector – and make them aware of it, as it could boost sales of our homemade products.”

The market was established with the financial support of the Enhanced Integrated Framework under the Cambodia e-Commerce Development Project (Go4eCAM), the main purpose of which is to promote the benefits of e-commerce for SMEs, according to the ministry.

As of end-2019, there were 52,154 formally registered SMEs in the Kingdom, with 824,245 employees, according to the latest figures from the Ministry of Industry, Science, Technology and Innovation.


  • 12th Cambodia int’l film festival to see return of Hollywood star

    Phnom Penh is set to come alive with the magic of cinema as the highly anticipated 12th Cambodia International Film Festival (CIFF) takes centre stage. Boasting an impressive line-up of 188 films from 23 countries, including captivating shorts, feature films, documentaries and animation, the festival promises an

  • Brawl marrs football final as Indonesian take gold in seven goal thriller

    The Indonesian men's U22 men national football team were crowned champions of the 32nd SEA Games in Cambodia, defeating Thailand 5-2 in extra time on May 16 at Olympic National Stadium in Phnom Penh. The match was marred by an ugly incident that occured in the 91

  • Bareknuckle champion wants Kun Khmer fighter

    Dave Leduc, who is the current openweight Lethwei boxing champion in Myanmar, has announced that he will travel to Cambodia this year to challenge SEA Games gold medallist Prum Samnang any time that is convenient, after their planned match later this month in Slovakia was

  • Candlelight Party disqualified from July general election

    The National Election Committee (NEC) has disqualified the Candlelight Party (CP) from contesting the upcoming general election, citing a lack of valid documentation. NEC spokesman Khorn Keomono said the CP failed to fulfil one of the three main requirements: including original documentation proving their registration

  • 1.4 billion dollar Phnom Penh-Bavet expressway due in four years

    The Government, through the Ministry of Public Works and Transport, has officially signed a public-private partnership agreement with a private company for the construction of a Phnom Penh-Bavet Expressway project that will connect the capital to Svay Rieng province. The budget for the project is

  • New Law on Taxation comes into effect

    Cambodia has enacted the eagerly-awaited new Law on Taxation, which aims to improve the national tax regime’s compliance with present and future international standards and economic conditions; encourage accountability, effectiveness and transparency in the collection process; and promote investment in the Kingdom. King Norodom