Logo of Phnom Penh Post newspaper Phnom Penh Post - Tourism ministry launches ‘outstanding business’ campaign

Tourism ministry launches ‘outstanding business’ campaign

Content image - Phnom Penh Post
The launch of “Outstanding Tourist Business” campaign on March 23. TOURISM MINISTRY

Tourism ministry launches ‘outstanding business’ campaign

The Ministry of Tourism announced the launch of its “Outstanding Tourist Business” campaign to promote participation in the Visit Cambodia 2023 campaign in line with the IBEST concept.

At the March 23 launch ceremony at the ministry headquarters, Song Tonghap, ministry secretary of state said the IBEST concept aimed to improve service quality, the environment, safety, technology and facilitate bookings.

He added that the IBEST concept was like a roadmap that all tourist businesses should use as the basis for ensuring their products and services are in line with the demands of the current market, and to support the policy measures implement as part of the Visit Cambodia 2023 campaign.

Thourn Sinan, chairman of the Pacific Asia Travel Association Cambodia Chapter, said he was not surprised by the launch of this latest campaign, as the tourism ministry’s focus was always on attracting visitors.

However, he suggested that the ministry should implement a clear mechanism that would attract more foreign businesses to the country.

“This work is very necessary. There are not yet plans in place to really push Cambodia as a popular international tourist destination,” he said.

MOST VIEWED

  • Ministry taking steps over Thai ‘replica’ of Angkor Wat

    The Ministry of Culture and Fine Arts has dispatched experts to inspect the ongoing construction of a temple in Wat Phu Man Fah, located in Thailand’s Buriram province. This temple appears to be a replica of Cambodia’s renowned Angkor Wat. The ministry said

  • Ream base allegations must end, urges official

    A senior government official urges an end to the allegations and suspicions surrounding the development of Cambodia’s Ream Naval Base, now that Prime Minister Hun Manet has addressed the issue on the floor of the 78th UN General Assembly (UNGA 78). Jean-Francois Tain, a geopolitical

  • Cambodia claims int’l titles in eight-sided arena

    Three prominent Cambodian Kun Khmer fighters – Thoeun Theara, Phal Sophorn and Roeung Sophorn – all claimed International Professional Combat Council (IPCC) world titles at the September 30 octagonal ring event at Town Arena, although popular Kun Khmer exponent Prum Samnang failed to secure a win in his

  • PM to open new Siem Reap int’l airport December 1

    Prime Minister Hun Manet and Chinese leaders would jointly participate in the official opening of the new Chinese-invested Siem Reap-Angkor International Airport on December 1. The airport symbolises a new page in the history of Cambodian aviation, which will be able to welcome long-distance flights to

  • CP denied registration documents by ministry

    The Ministry of Interior will not reissue registration documents to the Candlelight Party (CP). Following a September 21 meeting between ministry secretary of state Bun Honn and CP representatives, the ministry cited the fact that there is no relevant law which would authorise it to do

  • Rapper VannDa bridges borders with beats

    Born in a bustling Cambodian market, a young dreamer named VannDa found his rhythm amid the clatter and chaos. Today, his beats resonate far beyond the shores of his homeland, streaming on platforms like Spotify and capturing the imaginations of hip-hop fans in the region