Logo of Phnom Penh Post newspaper Phnom Penh Post - Tourism ministry launches ‘outstanding business’ campaign

Tourism ministry launches ‘outstanding business’ campaign

Content image - Phnom Penh Post
The launch of “Outstanding Tourist Business” campaign on March 23. TOURISM MINISTRY

Tourism ministry launches ‘outstanding business’ campaign

The Ministry of Tourism announced the launch of its “Outstanding Tourist Business” campaign to promote participation in the Visit Cambodia 2023 campaign in line with the IBEST concept.

At the March 23 launch ceremony at the ministry headquarters, Song Tonghap, ministry secretary of state said the IBEST concept aimed to improve service quality, the environment, safety, technology and facilitate bookings.

He added that the IBEST concept was like a roadmap that all tourist businesses should use as the basis for ensuring their products and services are in line with the demands of the current market, and to support the policy measures implement as part of the Visit Cambodia 2023 campaign.

Thourn Sinan, chairman of the Pacific Asia Travel Association Cambodia Chapter, said he was not surprised by the launch of this latest campaign, as the tourism ministry’s focus was always on attracting visitors.

However, he suggested that the ministry should implement a clear mechanism that would attract more foreign businesses to the country.

“This work is very necessary. There are not yet plans in place to really push Cambodia as a popular international tourist destination,” he said.

MOST VIEWED

  • Five-year-old Hanuman dances his way into hearts of Cambodia

    A young talent from a new-established settlement has emerged, captivating the online world with his mesmerising performances of the traditional Cambodian monkey dance. Roeun Kakada is a five-year-old prodigy who has taken the social media sphere by storm with his exceptional dance skills and dedication

  • Fresh Covid warnings as Thai hospital fills

    A senior health official reminds the public to remain vigilant, as neighbouring countries experience an increase in Covid-19 cases, with the latest surge appearing to be a result of the Omicron XBB.1.5 sub-variant. Or Vandine, secretary of state and spokeswoman for the Ministry of Health,

  • Honda shutters Siem Reap football club

    Japanese football legend Keisuke Honda, the owner of Siem Reap football club Soltilo Angkor FC, has been forced to shut the club down, after it failed to attract sponsorship for the upcoming season. Honda, the former manager of the Cambodia men's national football team, said

  • Hun Sen warns of regional tensions

    ASIA is becoming a dangerous geopolitical hotspot, with several countries announcing that they intend to send naval vessels towards Southeast Asia and on to the South China Sea, warned Prime Minister Hun Sen. “Heated geopolitical issues can easily escalate, namely to war. I am not

  • PM declares ASEAN Para Games open

    The 12th ASEAN Para Games officially kicked off on the evening of June 3 at Morodok Techo National Stadium in Phnom Penh, with a spectacular opening ceremony featuring fireworks and performances by some of the Kingdom’s most accomplished talents. Tens of thousands of sports fans

  • Waterway job still pending for Kampot tourism port’s opening

    The search is still on for a contractor to expand and deepen the Kampot International Tourism Port’s waterway and deliver additional enhancements allowing safe access for larger vessels, nearly a year after the main construction work on the 4.25ha site was completed on June 30, 2022.