Logo of Phnom Penh Post newspaper Phnom Penh Post - Transforming the agricultural sales landscape

Transforming the agricultural sales landscape

Content image - Phnom Penh Post
Kaksephal Rikreay displays agricultural products at a recent event. PHOTO SUPPLIED

Transforming the agricultural sales landscape

Cambodia's agricultural market consistently presents challenges, as farmers grapple annually with the difficulty of selling their produce at fair prices. Navigating product marketing proves to be a complex task, but efforts are being made to gradually improve and streamline the agricultural market chain.

Keo Sovannary, an enterprising 43-year-old woman with years of experience in agriculture and animal husbandry, has turned her focus to business development. She is working towards establishing a market for local and processed agricultural products.

Kaksephal Rikreay, Sovannary’s ‘happy agricultural business’, was founded in April 2021. It aims to assist local entrepreneurs in the sale and marketing of their products, particularly amidst the challenges presented by Covid-19.

Sovannary spoke of the moment that catalysed her decision. She said during her visit to a community in Pursat province, she noted the debilitating impact of Covid-19: markets were shuttered and entire community farms cordoned off.

“That’s when it struck me,” she said. “I realised I could aid in selling their produce and thus, provide partial relief. I now collaborate with these communities, promoting their produce on social media to the best of my ability.”

Currently, Kaksephal Rikreay partners with farmers across Siem Reap, Battambang, Banteay Meanchey, Pursat, Kampong Thom, Kampong Chhnang, and Takeo provinces, among others. The two-year-old firm promotes about 60 products, largely vegetables, fruits and agro-processed foods, primarily sourced from small women-led enterprises.

“We are dedicated to helping and promoting community products or start-ups that are new to the market. Once they establish a network and become known, they can start marketing independently. Then, we shift our attention to newer products just entering the market,” Sovannary said.

Despite generating revenues between $2,000 and $3,500, Sovannary disclosed that Kaksephal Rikreay has not been profitable since its inception due to the offsetting of costs, including the losses due to damaged vegetables.

Since last year, Sovannary began presenting Kaksephal Rikreay at major exhibitions such as the SEA Games, Para Games, and Siem Reap Songkran. The goal is to source markets and generates additional ones for local products, thereby stimulating the local economy.

Sovannary said the future plans for Kaksephal Rikreay is to open a showroom, possibly this year. But her long-term vision is to evolve the company into an agricultural community that gathers and promotes as many of the Kingdom’s vegetables, fruits and agricultural crops as possible.


  • Joy as Koh Ker Temple registered by UNESCO

    Cambodia's Koh Ker Temple archaeological site has been officially added to UNESCO’s World Heritage List, during the 45th session of the World Heritage Committee held in Riyadh, Saudi Arabia, on September 17. The ancient temple, also known as Lingapura or Chok Gargyar, is located in

  • Famed US collector family return artefacts to Cambodia

    In the latest repatriation of ancient artefacts from the US, a total of 33 pieces of Khmer cultural heritage will soon return home, according to the Ministry of Culture and Fine Arts. In a September 12 press statement, it said the US Attorney’s Office for the

  • Tina rebuffs ‘false claims’ over falling paddy price

    Agriculture minister Dith Tina has shed light on the trade of paddy rice in Battambang – Cambodia’s leading rice-producing province – in a bid to curb what he dubs a “social media fact distortion campaign” to destabilise the market. While acknowledging that the prices of paddy

  • Cambodia set to celebrate Koh Ker UNESCO listing

    To celebrate the inscription of the Koh Ker archaeological site on UNESCO’s World Heritage List, the Ministry of Cults and Religion has appealed to pagodas and places of worship to celebrate the achievement by ringing bells, shaking rattles and banging gongs on September 20. Venerable

  • Kampot curfew imposed to curb ‘gang’ violence

    Kampot provincial police have announced measures to contain a recent spike in antisocial behaviour by “unruly’ youth. Officials say the province has been plagued by recent violence among so-called “gang members”, who often fight with weapons such as knives and machetes. Several social observers have

  • PM outlines plans to discuss trade, policy during US visit

    Prime Minister Hun Manet is set to meet with senior US officials and business leaders during his upcoming visit to the US for the UN General Assembly (UNGA), scheduled for September 20. While addressing nearly 20,000 workers in Kampong Speu province, Manet said he aims to affirm