Chief Bank is entering 2025 with a renewed commitment to trust, ethics, and strong customer relationships as the key drivers for its continued success. Dr. Soeung Morarith, CEO of the bank, believes that these principles, central to its operations, will guide the bank through a dynamic financial landscape and enable further growth.
Dr. Soeung Morarith is confident that the bank's core values, and business approach will continue to strengthen the institution in the years ahead. "Trust and ethics are the pillars that have carried us through every phase of growth, and they will be the foundation for our success in 2025," he said.
"We have a strong team, an innovative approach, and a business model that is perfectly suited to meet the needs of our customers, now and in the future."
The bank’s commitment to ethical practices is reflected in its strategic approach to business.
As Dr. Morarith noted, Chief Bank is dedicated to placing integrity and long-term business strategies ahead of short-term profits. "We focus on building strong, sustainable relationships with our clients, and our ethical approach to business ensures that we continue to serve our customers effectively," he explained.
Growth and Expansion: A Strong Foundation for the Future
Chief Bank began its operations in December 2013. Fast forward to 2025, the bank’s total assets has grown significantly, with a steady increase in its workforce and customer base.
Chief Bank has experienced substantial growth since its establishment, with the registered capital of USD 10 million, evolving from a specialized bank into a full-fledged commercial bank by 2018.
This progression is marked by a significant increase in total deposits, surpassing $188 million, and total assets exceeding $278 million as of December 2024.
Chief Bank Plc is effectively meeting its operational plans for 2024, and the financial years to come, driven by digital advancement, regulatory excellence, and strategic branding initiatives.
Dr. Morarith attributes the bank's success to its corporate philosophy, “The Chief Way,” which prioritizes mutual trust and partnerships with customers.
"Our focus is on building long-term relationships based on trust," he emphasized. "Our approach is rooted in professionalism and integrity, and we believe this is key to shared prosperity for both the bank and our clients."
In 2025, Chief Bank will continue its expansion with the opening of the new flagship development, our head quarter at Chief Tower, located in Preah Monivong Blvd corner Street 322, Commune of Beoung Keng Kang 1, District of Chamkarmon, Capital City of Phnom Phnom Penh, Cambodia. This new HQ building is set to be a key part of the bank’s strategic growth.
Located in a prime commercial area, Chief Bank’s HQ at Chief Tower will provide increased accessibility for both customers and partners while enhancing the bank's presence in one of the city's most prominent business districts.
Dr. Morarith highlighted the significance of this new development, saying, "Our new HQ is not just a symbol of our growth, but a testament to our commitment to innovation, trust and service excellence."
The bank’s ongoing focus on customer needs is evident in its range of services complementing its physical presence, including its flagship digital micro-lending platform, "Chief Easy", and partnerships with digital payment platforms like National Bank of Cambodia’s Bakong payment system, CSS, KHQR etc.
Chief Easy app allows customers to apply for loans of up to $5,000, with no collateral required, accessible via their smartphones and receive a response within 24 hours on working days. This initiative supports financial inclusion by providing very convenient access to credit. An upgraded Chief Mobile 3.0 banking application designed to enhance users’ experience, offering a more intuitive interface for digital banking services.
Chief Bank Cambodia plans to continue expanding its branch network further in high-potential areas within Phnom Penh and major provincial towns. This strategy, combined with on-going digital transformation efforts, positions the bank to meet the evolving needs of its customers and reinforce its commitment to financial inclusion in Kingdom of Cambodia.
Staying True to Core Values Amid Challenges
Chief Bank’s resilience and steady growth are also due to its strong risk management policies. Dr. Morarith emphasized that the bank has always prioritized risk control and integrity, ensuring that every decision aligns with its long-term vision and with its mission to be a trusted financial partner in Kingdom of Cambodia, and in ASEAN.
"We focus on managing risk carefully and in a way that supports sustainable growth for our customers and our business," he said. "This approach has helped us maintain stability in a rapidly evolving financial sector."
As Chief Bank moves into 2025, the institution’s continued focus on trust, ethics, and innovation positions it well for further growth. With the support of its loyal customers, dedicated staff, and strong regulatory backing from the National Bank of Cambodia, Dr. Morarith is confident that the bank will not only meet but exceed its goals in the year ahead.
"We are entering 2025 with a clear vision: to continue being a trusted financial partner for our customers, uphold the highest ethical standards, and contribute to Cambodia’s financial and economic growth," he concluded.
With the opening of HQ at Chief Tower and its ongoing commitment to ethical business practices, Chief Bank is set for continued success in a competitive and ever-changing financial sector.
The bank remains focused on building long-term relationships and fostering trust, the essential elements for sustainable growth and prosperity in Cambodia.
On the occasion of the New Year 2025, Dr. Morarith, Chief Executive Officer (CEO) of Chief Bank Cambodia, expressed his heartfelt gratitude to the support from the Royal Government of Cambodia, particularly the National Bank of Cambodia (NBC), GDT, and other related authorities at all levels, as well as the bank’s business partners and valued customers.
