Cambodia’s fashion sector saw the arrival of a major key player last Friday, with global fashion retail company H&M launching its first outlet in the Kingdom in Phnom Penh’s AEON Mall 1.

Realising the enormous potential of Cambodia, the leading fashion brand from Sweden is offering an extensive range of clothes and accessories at a great price for fashion lovers of all ages, said Philippe Lassaux, CEO and country manager of H&M Cambodia and Thailand.

“We are very proud to open our first store in Cambodia and to be able to offer fashion and quality at the best price in a sustainable way to our customers in Cambodia.

“We see great potential in the Cambodian market and have a plan to expand in various exciting locations. Cambodia is an exciting market with a fashion-conscious population,” Lassaux said.

H&M is located at AEON Mall Phnom Penh, Ground Floor/First Floor Maisonette. It is open every day from 9am to 10pm.