JOHOR BAHRU, MALAYSIA, 25 FEBRUARY 2025 – Paris Baguette, the globally renowned bakery brand under SPC Group, has officially launched its newest regional manufacturing hub in Johor, Malaysia. 

This milestone, graced by YAB Dato’ Onn Hafiz Ghazi, the Chief Minister of Johor, Mr. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia and Mr. Hur Young In, Chairman of SPC Group, reinforces Paris Baguette’s commitment to global expansion, increased production capacity, and delivering high-quality bakery products to international markets.

This facility marks a strategic move in Paris Baguette’s global expansion, ensuring a seamless, efficient supply chain that supports the brand’s growing presence across Southeast Asia, the Middle East, and beyond.

As demand for premium bakery products continues to rise globally, the Johor hub will play a pivotal role in boosting production capabilities, streamlining international distribution, and reinforcing SPC Group’s position as a major player in the global food industry.

During the inauguration ceremony, Mr. Hur Young In, Chairman of SPC Group, stated: "With the Johor Production Centre as a strategic hub, we aim to bring wholesome and delightful flavours to the 2 billion consumers in the Halal market, spanning Southeast Asia, the Middle East, and beyond."

Often referred to as Malaysia’s southern gem, Johor is rapidly emerging as one of the most dynamic economic hubs in the region. With the recently inked Johor Singapore Special Economic Zone (JS-SEZ), the state is on track to mirror the transformative success of Shenzhen and Hong Kong — creating seamless cross border trade, attracting high-value investments, and fostering economic integration.

As Johor moves towards becoming a global business and innovation centre, Paris Baguette’s presence here aligns perfectly with the region’s growing potential as a strategic gateway to Southeast Asia and beyond.

Johor’s Chief Minister Dato’ Onn Hafiz Ghazi praised the company’s investment and commitment to the region, stating: “Paris Baguette’s decision to establish this hub in Johor is a strong affirmation of our state’s appeal as a global business and manufacturing destination. With our infrastructure, connectivity, and skilled workforce, Johor is ready to support leading international brands in their expansion efforts. We welcome Paris Baguette as part of our growing industrial ecosystem and look forward to seeing their continued success.”

The Paris Baguette Regional Manufacturing Hub in Johor is designed to support the brand’s rapid expansion across key international markets. The hub is equipped with seven advanced production lines, enabling an output of up to 100 million bakery products per year, ensuring a steady and scalable supply of bakery products to meet global demand.

A defining feature of this facility is its Halal certification, meeting some of the most stringent food safety and quality standards worldwide. Malaysia’s globally recognised Halal certification is synonymous with excellence in food hygiene, sourcing and production processes. By achieving this certification, Paris Baguette ensures that its products meet the highest levels of quality, safety and cleanliness, further strengthening consumer trust across international markets.

“This is an exciting chapter in Paris Baguette’s global journey,” said Mr. Hur Jin Soo, President of SPC Group.

“Our expansion into Malaysia is not just about increasing production capacity, it is about building a strong foundation for future growth. This facility strengthens our international supply chain and allows us to serve our customers worldwide with greater efficiency and consistency. From this strategic location in Southeast Asia, we can reach key global markets faster and more effectively, ensuring that our high-quality bakery products are enjoyed by more people than ever before.”

With around 4,000 outlets worldwide, Paris Baguette remains one of the fastest growing bakery brands in the global market. The opening of this regional manufacturing hub is part of SPC Group’s broader strategy to strengthen its position as an international leader in the bakery and food production industry.

For more info, please visit https://www.parisbaguette.com.sg/ or contact Ms.

Charlene Chen at [email protected]

About Paris Baguette

Paris Baguette, born in 1988, is a global bakery brand of SPC Group, a leading South Korean food and confectionery corporation. From its modest beginnings, the chain has grown steadily to become the No.1 bakery in Korea.

From 2004, the brand has expanded internationally, the brand operates around 4,000 stores worldwide across the United States, Canada, France, UK China and Southeast Asia, solidifying its reputation as a truly global premium bakery brand.

Paris Baguette is committed to blending traditional baking techniques with modern innovation to deliver diverse range of products such as breads, pastries, cakes and beverages that appeal to a wide audience, from everyday treats to special celebration.

About SPC Group

SPC Group is a Korea-based global food company, over 80 years of history. It owns 30 renowned brands and operates 7,000 stores worldwide, including Paris Baguette, Paris Croissant, Passion 5, Coffee@Works and StrEAT.

SPC Group has successfully introduced global brands to the Korean market including Baskin Robbins, Dunkin, Pascucci, LINA’s, Jamba and Shake Shack.

SPC Group remains committed to innovation, quality, and sustainable growth, shaping a healthier and happier global food culture.

In addition, SPC Group is striving to pursue its mission to make the society healthier and happier by fulfilling their social responsibilities and cooperating with stakeholders to lead a healthy food culture and grow into a Great Food company loved by the globe.