The Prince Supermarket and WOWNOW App Co-Branded Supermarket Launch was held on August 19, with more than 100 new stores to open in the Kingdom over the next three years as part of the innovative strategic partnership.

The high- octane launch ceremony was presided over by Prince Real Estate Group CEO Edward Lee, with top management of WOWNOW and Prince Group, franchising partners and other distinguished guests in attendance.

The collaboration between Prince Supermarket and WOWNOW – the first super app in Cambodia – will see co-branded supermarkets operating both online and offline in an innovative new retail approach.

The franchise stores will not only benefit from the branding, products and technical support from Prince Supermarket, but also the professional logistics services and online traffic brought by WOWNOW.

During the event at Prince Holding Group Headquarters, a micro-franchise store model was introduced, announcing that the first 50 franchisees will benefit from an exclusive services package.

"The collaboration between Prince Supermarket and WOWNOW will deliver a new retail experience to the public and pave the way for further successes.

"The two parties will continue striving to make further new breakthroughs in management, market exploration and product upgrades," said Prince Real Estate Group CEO Lee.