Simmons – the world-renowned US premium mattress brand founded in 1870 – celebrated its 12th anniversary in Cambodia with a glittering event in Phnom Penh on January 23, 2024.
Simmons first launched in the Kingdom in 2012 under an exclusive partnership with RS Residence, Cambodia's leading bedding and furniture supplier, with the company seeing exponential growth and increased brand presence ever since.
Aloysius Chew, Simmons Regional General Manager, Southeast Asia, used the occasion to thank RS Residence for the long-standing partnership.
“Reaching this 12th anniversary is indeed a significant milestone for the Simmons brand in the 'Kingdom of Wonder'.
"We are grateful to our esteemed partner RS Residence for recognising the importance of a premier mattress and its unwavering determination in bringing Simmons’ good sleep to the people of Cambodia.
"Over the past decade, we have received many wonderful testimonies from our loyal customers, who include numerous prestige hotels that want only the best sleep for their guests," he said.
And as part of the celebrations, Aloysius Chew revealed that Simmons has launched a limited edition 12th anniversary mattress – Beautyrest® Pride – to mark the momentous milestone.
“We are thankful for a wonderful 12 years in this beautiful country, and as a token of our appreciation, we are launching Beautyrest® Pride to bring great quality sleep into your bedrooms.
"We hope this mattress will be a worthy investment enabling customers to step into the world of Simmons and enjoy the benefits of a true uninterrupted sleep, ” he said.
Beautyrest® Pride is equipped with the famous Simmons® Original Pocketed Coil® Technology, which delivers a "Do-Not-Disturb" benefit for uninterrupted sleep.
Specially crafted with high performance foams, it also features a pillow-top sleep surface finish, while a built-on pillow pad over the top panel provides additional comfort.
RS Residence CEO Mony Chea spoke of his company's pride at having partnered with Simmons, and of its continued commitment to ensuring people enjoy a good night's sleep.
“We are so happy to have partnered with Simmons, the world’s leading premium mattress brand, one trusted all over the world for more than 150 years.
“We are proud to be the sole distributor of Simmons in Cambodia, and we hope to continue bringing premium quality sleep experiences to our customers for many more years to come,” said Mony Chea.