Cambodia’s first ever Tommy Hilfiger store opened in AEON Mall Phnom Penh on the capital’s Sothearos Boulevard last Thursday, bringing one of the world’s most recognised premium designer lifestyle brands to the Kingdom. The store – situated on the ground floor – showcases menswear, womenswear, footwear, sportswear and accessories from the Fall 2021 Tommy Hilfiger collections. Building on Tommy Hilfiger’s ambitious sustainability mission to “Waste Nothing and Welcome All”, the range includes elevated products made using more sustainable methods and materials, including recycled polyester and nylon. The 1,744 square foot store reflects Tommy Hilfiger’s global store design concept, which fuses the brand’s heritage and DNA with clean, modern finishes and a bright, airy aesthetic. The Phnom Penh outlet joins the more than 2,000 Tommy Hilfiger stores in over 100 countries worldwide, including global flagships in London’s Regent Street and Brompton Road, Tokyo’s Omotesando and Dusseldorf’s Schadowstrasse. In accordance with government Covid-19 guidelines, precautionary measures have been implemented throughout the store to protect the health and safety of staff and customers. Tommy Hilfiger is owned by PVH Corp – which also includes Calvin Klein among its global iconic brands – whose 140-year history is “built on the strength of its brands, its team and its commitment to drive fashion forward for good”. PHOTOS SUPPLIED