To expedite the company's international development and its expansion into the Southeast Asia market, Xifeng Jiu and tinhtinh Shop organised a grandiose ceremony on May 25 in Phnom Penh to sign authorisation for agency rights in five Southeast Asian countries: Thailand, Laos, Vietnam, Myanmar and Cambodia.

A strategic cooperation agreement was formally signed by the director of Xifeng Jiu’s International Channels Department and a representative from tinhtinh Shop, granting the latter agency rights for the countries.

More and more global companies are beginning to understand tinhtinh Shop's strengths, and this strategic cooperation represents the beginning of Xifeng Jiu's rapid expansion in the Southeast Asian market.

Tinhtinh Shop is Xifeng Jiu's key ally in the Cambodian market. Economic growth and the exchange of Cambodian and Chinese wine traditions and customs are anticipated outcomes of the two companies' planned extension and strengthening of cooperation. The collaboration is expected to bring about resource synergy and shared objectives.