Logo of Phnom Penh Post newspaper Phnom Penh Post - BBC and CBS team up to explore ‘happy family’ in 21st-century Cambodia



BBC and CBS team up to explore ‘happy family’ in 21st-century Cambodia

Content image - Phnom Penh Post
Education ministry secretary of state Sean Borath (centre) poses for a photo during the lauch of the new television series Sok San Family. SUPPLIED

BBC and CBS team up to explore ‘happy family’ in 21st-century Cambodia

BBC Media Action and locally-owned Cambodian Broadcasting Service Co Ltd (CBS) have officially launched the new television series Sok San Family, a comedy drama discovering what it takes to be a happy family in 21st-century Cambodia.

The series explores complex but typical family problems in Cambodia, as Pu Sok, Ming San and their children endure ups and downs as they live their lives the best they can.

The show’s launch last week was attended by Sean Borath, secretary of state at the Ministry of Education, Youth and Sport, CBS CEO Rajveer Singh, and BBC Media Action country director Gemma Hayman.

Adrian Scherler, head of Programme Governance and Citizen Participation at the Swiss Agency for Development and Cooperation (SDC), and Camilla Ottosson, the head of Development Cooperation at the Swedish embassy in Phnom Penh, were also in attendance.

Singh said the CBS partnership with BBC Media Action reflected a common vision.

“Our companies share a common vision in bringing to our stakeholders the best of entertainment offerings, and Sok San Family is thus a natural synergy for CBS,” he said.

As part of BBC Media Action’s multiplatform youth empowerment project Klahan9 SPACE, Sok San Family supports youth civic engagement and participation.

It was funded by the SDC and the Swedish embassy’s Section Office.

Scherler echoed support of the TV programme as a significant component of the youth-led Klahan9 SPACE, for which Sweden and Switzerland provided $4.5 million for 2021-24 project implementation.

“We hope the programme reaches a wide and diverse audience across the country, and that it will spark intergenerational reflections within families and among communities.

“The project is intended to shift negative attitudes around youth and raise their levels of participation and community engagement by providing them with knowledge, skills and confidence.

“We are proud to partner with BBC Media Action to use media and communications as important instruments to motivate and support young Cambodians to participate in public life,” he said.

Ottosson said BBC Media Action is a valuable partner in the Kingdom in supporting young people’s civic engagement and participation in line with the strategy of Sweden’s development cooperation with Cambodia, focusing on human rights, democracy and rule of law.

“To work with youth through humour on important topics relevant to society is excellent, and we hope it will reach many viewers and have a positive impact on young people’s lives in Cambodia,” she said.

Ottosson added that she hoped Sok San Family would inspire millions of young Cambodians to participate more in public life.

Head of production Chhuong Yiv Chhoy said the writing process began with a core team of producer, director and two young scriptwriters.

“Once the story was mapped out and storylines broken down, the writers started writing the script with conversations, jokes and the taboos of local people based on each character’s personality.

“This series reflects the everyday lives of the family, their experiences, conflicts and discussions in entertaining and engaging ways, raising relevant issues for families and the wider community,” Yiv Chhoy told The Post.

The Sok San Family team was also behind the popular programmes Dream Station, Don’t Wait for Rain and Klahan9.

Yiv Chhoy said the target audience for Sok San Family was young people aged between 15 to 30, as well as their parents.

“We want our audience to see the importance of the support of parents, local authorities and decision makers for young people,” he said.

The first in the 13-episode series premiered on June 19 on CBS’ Cambodian Television Network (CTN), and is available online via Facebook.com/klahan9cambodia and www.youtube.com/c/klahan9cambodia.

MOST VIEWED

  • ‘Education’ a priority traffic-law penalty

    A top National Police official on June 21 neither rejected nor confirmed the authenticity of a leaked audio message, which has gone viral on social media, on a waiver of fines for a number of road traffic-related offences. General Him Yan, deputy National Police chief in

  • Pursat Ford assembly plant opens

    The Kingdom’s first Ford assembly plant was inaugurated on June 16 in Pursat province amid rising demand for brand-new vehicles among Cambodians. The facility is seen as a game changer for the domestic automobile industry, which could bring a wave of investors seeking to cash

  • Siem Reap’s $18M zoo said to educate public, help wildlife

    Angkor Wildlife and Aquarium Co Ltd has invested $18 million in a zoo in Siem Reap province, which will be opened in October to educate and promote animal conservation as well as attract national and international tourists. Currently, the Angkor Wildlife and Aquarium is building the

  • Volunteer scheme to foster ‘virtuous’ humanitarian spirit

    A senior education official said volunteer work contributes to solidarity and promotes a virtuous humanitarian spirit among the youth and communities. Serei Chumneas, undersecretary of state at the Ministry of Education, Youth and Sport, made the comment during the opening of a training programme called “

  • $50B infrastructure plan en route

    The government’s upcoming $50 billion,10-year infrastructure master plan will provide tremendous investment opportunities for domestic and foreign entities, transport experts and economists say. Minister of Public Works and Transport Sun Chanthol revealed the plan to Japanese ambassador to Cambodia Masahiro Mikami on June 15. At

  • Chinese firms unveil preliminary results on metro, monorail for capital

    Minister of Public Works and Transport Sun Chanthol and representatives from China Road and Bridge Corp (CRBC) and its parent company, the state-owned China Communications Construction Co Ltd (CCCC), met on June 24 for talks on results of the firms’ preliminary study on a potential metro