Jahoo was one of 50 inspiring projects evaluated by expert judges, earning its place as a nominee for its unique approach to fostering responsible wildlife care and cultural experiences in the Keo Seima Wildlife Sanctuary. Supplied
The Jahoo Ecotourism project, led by the Bunong indigenous community in Mondulkiri province, has earned a nomination for the EXO Foundation’s 2024 Sustainability Awards in the “Planet – Non-Profit/Social Enterprise” category.
This prestigious recognition honours initiatives that demonstrate innovative strategies in community engagement, environmental stewardship and ethical tourism practices.
Chris Iverson, ecotourism technical advisor for the Wildlife Conservation Society (WCS), emphasised the nomination’s significance.
“Jahoo’s model of community-driven tourism shows that local and indigenous communities can protect their environment while securing more resilient livelihoods dependent on the continued conservation of endangered wildlife and forests,” said Iverson.
Jahoo was one of 50 inspiring projects evaluated by expert judges, earning its place as a nominee for its unique approach to fostering responsible wildlife care and cultural experiences in Keo Seima Wildlife Sanctuary.
Visitors trek through the Jahoo Ecotourism site, led by the Bunong indigenous community in Mondulkiri province. Supplied
The initiative maximises positive impacts within the local community, preserving natural resources while enhancing livelihoods.
This community-owned ecotourism project has empowered the Indigenous Bunong community of Andaung Kraloeng to serve as equal partners in managing Jahoo.
Since 2013, traditional beliefs and customs have been respected, while 24 locals have been trained and hired in hospitality, guiding and research roles.
These positions leverage traditional forest knowledge, creating jobs that are both wildlife-friendly and culturally meaningful.
Sustainability in action
Jahoo’s commitment to sustainability is embodied in its Gibbon Fund, launched in 2017.
“Over $50,000 has been generated through the Gibbon Fund, where $30 from each visitor directly supports community-led conservation actions, indigenous Bunong cultural ceremonies and elderly assistance programmes. This fund ensures that tourism delivers tangible benefits to the community,” said Iverson.
Jahoo protects 700 hectares of vital gibbon habitat within the Keo Seima Wildlife Sanctuary, which is home to endangered species like the southern yellow-cheeked crested gibbon (Nomascus gabriellae) and black-shanked douc langur (Pygathrix nigripes).
A yellow-cheeked crested gibbon (Nomascus gabriellae) found in the Jahoo Ecotourism area. Supplied
The sanctuary also serves as ancestral Bunong land, intertwining cultural preservation with environmental stewardship.
“The project creates space for the Bunong community to protect their historical, cultural and spiritual roots while maintaining their ancestral linkages with nature in a contemporary context,” Iverson shared.
People's choice award: How you can help
In addition to its category nomination, Jahoo is competing for the People’s Choice Award, determined by public votes.
The winning project receives a financial prize and increased recognition for its impactful work.
According to Iverson, “Recognition and validation from the People’s Choice Award would amplify Jahoo’s visibility and inspire others to replicate its model of sustainable tourism.”
Voting is simple and vital. By visiting the EXO Foundation’s website, you can find more information about the awards and cast your vote. A direct link to the voting page is available on the site.
Jahoo’s success as a model for sustainable ecotourism has inspired further initiatives. The newly formed social enterprise, Sam Veasna Conservation Stays Co Ltd, is collaborating with the community to expand Jahoo’s operations.
The prestigious recognition honours initiatives that demonstrate innovative strategies in community engagement, environmental stewardship and ethical tourism practices. Supplied
A sister site has also been established at the Tmatboey ecolodge in Preah Vihear province’s Kulen Promtep Wildlife Sanctuary.
“This isn’t just about Jahoo – it’s about showing the world what’s possible when communities come together to protect their cultural and natural heritage,” Iverson said. “Collaboration is key to making sustainable tourism a meaningful force for conservation.”
Support the Bunong community’s vision for a sustainable future by voting. Every vote represents a step toward preserving both cultural heritage and the environment.
Click the link https://forms.gle/6M5HJ14bnw4VoM9G8 and let your voice be heard! The deadline is November 25.
