The Girl Guides Association of Cambodia has launched a new campaign which aims to collect items like clothing and study materials for people in need.

The “Old for me, new for you” campaign will collect items which people are no longer using – but which are still in good condition – and redistribute them to the poor.

The association, which is led by Pich Chanmony, wife of Prime Minister Hun Manet, announced that the campaign will run from July 10-31.

The association described its role as to contribute to the development of girls and women so that they can become responsible citizens of the country and the world.

The prime minister shared his support on the first day of the campaign, via social media.

Pich Chanmony, head of the Girl Guides Association of Cambodia (GGAC). The association is conducting a drive which aims to gift unwanted items which are in good order to the needy. GGAC

“The ‘Old for you, new for me’ campaign, led by the Cambodian girl guides, will accept used items such as clothes or study materials that you no longer use but are still good quality. They will be presented as ‘new’ to those in need,” he said.

According to the association, this is the first time that such a campaign has been organised.

Pa Chanroeun, president of the Cambodian Institute for Democracy, supported the initiative, saying that he saw it as part of the culture of sharing that has always existed in Cambodia society.

“This is a continuation of Cambodian culture, in which the haves always help the have-nots. It is traditional for those who can to help people who are poor. This campaign is excellent because it cultivates a culture of sharing, and also incorporates the principles of reusing things, to reduce pollution and harm to the environment,” he said.

According to the association, donations can be made at the association’s headquarters on street 134, in the capital’s Prampi Makara district, Phnom Penh.