Logo of Phnom Penh Post newspaper Phnom Penh Post - ASEAN discuss way to revitalise tourism



ASEAN discuss way to revitalise tourism

Content image - Phnom Penh Post
Tourists ride bicycles around Angkor Thom complex in Siem Reap in June last year. Hong Menea

ASEAN discuss way to revitalise tourism

Cambodia's Ministry of Tourism led the 53rd meeting of the ASEAN National Tourism Organisations to discuss plans for introducing the ASEAN tourism recovery strategy and post-crisis recovery plans due in late March.

The video conference meeting on February 2 was attended by 300 representatives from institutions including the ASEAN Tourism Association (ASEANTA), World Tourism Organisation, Pacific Asia Travel Association (PATA) and US-ASEAN Business Council, as well as the non-ASEAN nations Japan, South Korea and China.

In a Facebook post on February 3, the tourism ministry said that in order for the ASEAN tourism sector to recover, measures were needed to attract tourists to the region and member nations were assembled to discuss plans.

“The discussion of these plans will be submitted to the ASEAN tourism ministers meeting for instructions and direction for the ASEAN cooperative framework implementation with other relevant partners in the future,” the post said.

Thong Rathasak, director-general of Tourism Development and International Cooperation who chaired the meeting, told The Post that participants had discussed the ASEAN Tourism Market Strategic Plan 2021-2025 and post-Covid-19 ASEAN tourism recovery plan preparations.

He said initiating the use of digital systems and artificial intelligence to promote ASEAN tourism is in line with the ASEAN Declaration on Digital Tourism introduced by the 37th ASEAN Summit on November 12, last year, in Vietnam.

He noted that ASEAN countries had supported online tourism skills training according to the ASEAN qualification system and had been supportive of Cambodia’s tourism ministry introducing the ASEAN Mutual Recognition Arrangement E-learning programme.

Rathasak said the ASEAN meeting had also discussed and examined the possibility of safe and responsible travelling through ASEAN corridors as the group study the efficacy of Covid-19 vaccines to create credibility and restore trust in tourists in the ASEAN region again.

From January to March last year, 1.16 million international tourists visited Cambodia, a drop of 38 per cent from the same period in 2019. During the second quarter of last year, the number of tourists dropped steeply – up to 90 per cent year-on-year – as the country suffered from the ongoing Covid-19 crisis.

MOST VIEWED

  • Municipal hall releases map detailing colour coded Covid risks by commune

    Phnom Penh municipal governor Khuong Sreng released an official map detailing the red, yellow and dark yellow zones within the city under the new lockdown orders for Phnom Penh announced on April 26. The designation of red, dark yellow and yellow corresponds to areas with high,

  • Phnom Penh unveils rules for post-lockdown transition

    The Phnom Penh Municipal Administration issued a set of detailed guidelines for the seven days to May 12 after the capital emerges from lockdown at the onset of May 6. In the 14-page document signed by municipal governor Khuong Sreng released on the evening of May 5, the

  • SBI LY HOUR Bank Launches Cross Border Money Transfer Service between Cambodia and Vietnam on RippleNet, utilizing DLT

    SBI LY HOUR Bank Plc and Hanoi-based Tien Phong Commercial Joint Stock Bank (TPBank) on Friday launched the first Cambodia-Vietnam money transfer service in real currency via RippleNet, provided by SBI Ripple Asia Co Ltd to provide safe, fast and convenient services. SBI LY HOUR

  • Gov’t issues guidelines as lockdown nears end

    The government has issued a five-page set of instructions to be enforced when the three-week lockdown of Phnom Penh and adjacent Takmao town in Kandal province ends on May 6. According to an announcement signed by Prime Minister Hun Sen on May 4, the instructions cover a

  • Cambodia ready to exit LDC status

    Cambodia is well-prepared to minimise economic risks when it graduates from its Least Developed Countries status, according to a senior official at the Ministry of Commerce on May 7. Four LDCs – Cambodia, Laos, Bangladesh and Nepal – met at a virtual workshop last week to explore potential

  • Tottenham Hotspur to wear ISF Cambodia logo on jerseys in match against Sheffield United

    Last year, the Indochina Starfish Foundation (ISF) – an NGO providing education to underprivileged children in Cambodia – made global headlines with its “socially distanced” football initiative. This year, a world-class football club – Tottenham Hotspur FC – will wear special edition jerseys to show their support for ISF