HEINEKEN Cambodia and Grab, together with the National Road Safety Committee, joined hands to train 200 tuk tuk drivers in Phnom Penh on safe driving behaviour, with an aim towards improving road culture and responsibility for a better Cambodia.
During the half-day training workshop, tuk tuk drivers received valuable insights about road traffic accidents in Cambodia, the dangers of driving under the influence of alcohol and safe driving behaviour, with the aim of enhancing road safety awareness and responsible consumption practices among the drivers.
Chief of Education and Awareness office, Road Traffic Safety Department, Ms. IV Thounleakhena endorsed the programme and spoke about the importance of road safety, commenting in his opening remarks “Compliance of road regulations and safe behaviour among drivers are crucial for improving road safety. Road accidents can be avoided and prevented with the right behaviours. We appreciate the work of HEINEKEN and Grab in improving the awareness of tuk tuk drivers. Together, we can create safer roads for all.”
Grab, a leading ride-hailing platform in Cambodia, brought 200 tuk tuk driver partners from its platform to attend the training workshop.
This effort underscores Grab's commitment to improving road safety and providing high-quality service to its customers.
“By fostering a supportive and respectful community, we ensure that our tuk tuk drivers feel valued and motivated. This not only enhances their professional capabilities but also contributes to a safer and more pleasant experience for our customers”, said Grab Cambodia Country Manager Kang Sovannarot.
In line with HEINEKEN Cambodia’s commitment to advocate responsible consumption, the workshop also reinforced the message of When You Drive, Never Drink.
HEINEKEN Cambodia’s Corporate Affairs Director, Anne De Graaf, said: “At HEINEKEN Cambodia, we are committed to promoting responsible consumption as a core part of our mission. This training is designed to raise awareness about the importance of moderation and to encourage safe and responsible drinking habits. By fostering a culture of responsibility, we aim to ensure that our products are enjoyed in a way that enhances social experiences without compromising safety or health which is linked to their commitment to ‘Brew a Better Cambodia’."
About HEINEKEN Cambodia
HEINEKEN Cambodia is one of the leading brewers in the Kingdom, established in the country in 1994. Driven by its purpose to brew the joy of true togetherness to inspire a better world, the company creates great experiences for consumers and customers with a portfolio of high-quality local and international brands, including Heineken®, Tiger, ABC, Anchor and Gold Crown. With its national footprint and state-of-the-art brewery in Phnom Penh, the company employs about 700 people and supports 66,000* indirect jobs across its value chain. Committed to the sustainable development of Cambodia, HEINEKEN Cambodia aims to ‘’Brew a Better Cambodia’’ with a focus on the environment, social sustainability and responsible consumption on a path to a net zero, fairer and healthier world. HEINEKEN Cambodia is part of the HEINEKEN Company, the world’s most international brewer.
