Minister of Information Neth Pheaktra has called on journalists, bloggers and other online content creators, especially those making money online, to adhere to a journalistic code of ethics, rather than focusing solely on “clicks”, view or income.

He made the remarks while presiding over the recent inauguration of a new media firm in Phnom Penh, according to the ministry’s March 10 social media post.

Pheaktra explained that journalists and content creators must remain professional and respect the privacy of others.

He also warned against spreading misinformation that may affect public order or create social unrest, especially if it was done purely for the sake of generating interest from social media users.

“We hope that vloggers and bloggers, as well as any other content creators, will use their creativity to present the beauty of Cambodia and the reality of life here to people around the world, in a way that is accurate and effective,” he said.

He noted that the ministry supports and encourages the establishment of any kind of media which gives the public effective access to reliable, trustworthy information.

He added that increased public awareness is a driving force in the national development process.

According to the minister, more than 2,000 traditional and modern media outlets are currently registered with the ministry, in addition to the millions of social media accounts which are in use in the country.

Nop Vy, executive director of the Cambodian Journalists Alliance (CamboJA), echoed the calls, saying that close adherence to journalistic ethics is essential for content creators in the digital age.

He warned that incorrect content could have an outsize impact, due to the speed with which it could be shared.

“If content creators do not adhere to a code of ethics, this could have a negative impact on cultural traditions, social norms and morality. Comprehensive guidelines need to be widely disseminated to all content creators, so they are aware of their responsibilities,” he said.

He added that it is crucial that they understand that their role extends more than just an ability to attract shares and earn an income.

Sek Socheat, an IT expert and co-founder of the Mindset Development Organisation, called on the government to consider controlling the flow of information in order to restrict content which poses a threat to public order or damages the national image.

“If we do not manage it, content will only be driven by a concern for revenue. We need to accelerate our management of the online space, in line with the evolution of digital technology,” he said.

He suggested that the relevant units should take measures to restrict the flow of information on social media in Cambodia, believing it would both improve national harmony and prevent international criticisms that the Kingdom is incapable of managing the online space.