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‘So Fresh Juice’ – your elixir of life

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A So Fresh Juice staffer labels a skin care juice made of fresh fruits in Phnom Penh. Sreng Meng Srun

‘So Fresh Juice’ – your elixir of life

On a cutting board, slices of red and green apples, carrots and yellow pears have been prepared for juicing before being poured into bottles and labelled “So Fresh Juice”.

Company founder Ea Veasna says the key to making So Fresh Juice is nothing more than choosing a variety of fresh fruits packed with goodness, plus one simple rule “nothing added”.

The juices may be simple enough to make, but the nutrition-packed drinks have seen a boom lately among health and exercise buffs. And it is being sought after by gym goers and those who wish to stay in shape by shedding those extra pounds.

Veasna spent time to study the nutritional benefits of each fruit he uses in his juices, and collected recipes from different countries to make them unique.

Soon, he came up with 21 types of juices that serve different purposes, depending on the nutritional value contained in each fruit.

The 29-year-old juice shop owner says: “The reason I run this kind of shop is because I enjoy working-out but easily get tired.

So I started by looking for drinks that gave me an energy boost while keeping my weight down.”That’s how I began my search for fruit juice recipies.”

In time, Veasna says he gained knowledge through meeting other juice enthusiasts in his travels abroad and supplemented this with internet research. And before long, he was creating his own recipes that now fill So Fresh Juice.

The labels on each juice bottle lists the name of the drink along with its purpose and the fruits that were used to make it.

Each of the 21 types of fruit juices he sells are geared for different purposes. Some are geared towards improving the skin, while others maintain weight, boost energy, or even enhance sexual performance.

The “Stress Down” juice, for instance, is made of strawberries, apples and ginger, and as its name suggests, it is supposed to relieve stress. Women may opt for “Skin Care” which is made of pomegranates, apples, beetroot, lemon and pineapple.

Content image - Phnom Penh Post

For sports enthusiasts, the “Sport” juice is made of pineapple, passion fruit, apple and orange, while “Sex Life” is made of apple, celery, ginger, avocado and passion fruit. And for those who party hard, give “Hangover” a try. It contains apples, pears, carrots, lemon and ginger.

Since its opening in September, Veasna’s fruit juice which retails for just $3 a bottle has been seen in the hands of some local celebrities such as singers and movie stars.

“One of my most popular juices is No 5 on the menu. ‘Sport’, while primarily for those who enjoy working out and exercising, also helps control weight. Another favourite, No 10 or ‘Skin Care’, helps revitalise skin and make it brighter and smoother,” he says.

Without adding other ingredients like sugar or preservatives, the totally natural fruit juice can be kept in the fridge for only one or two days at the most.

Veasna points to various studies that have pointed to the benefits to be gained from consuming the vitamins and nutrition derived from fresh fruits.

These include qualities to improve hair strength and texture, prevent diseases, especially cancer and others. With such information easily available, consumers, he says, now fully support and demand juice extracted from 100 per cent fresh fruits, and without any sugar or water added.

“I can sell between 40 and 50 bottles of my juices in a single day. In the future, I plan to add collagen as an ingredient to further enhance the beauty properties of Skin Care,” he says.

As for what the future holds, Veasna says he has big plans to open branches at Aeon Mall and at Boeng Keng Kang.

So Fresh Juice is located on street 313 behind Moan Ang market. Comfortable seats are provided for customers to relax and enjoy their nutritional juices. To learn more, contact it via IG (sofreshjuicekh) and its Facebook page, So Fresh Juice, or call the company on 096 56 66 720.

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