The annual Samsung Southeast Asia Forum which was held in Bangkok from February 12-14 suggested that the South Korean consumer electronics giant will remain a market leader in Cambodia and in the rest of Southeast Asia for many years to follow.

During the Bangkok forum which hosted guests from all over Southeast Asia, as well as Australia, Samsung presented high-tech novelties ranging from intelligent washing machines to smart phones, digital cameras, vacuum cleaners and sophisticated curved TVs.

With examples of technological leadership and consumer problem solving solutions, Samsung showed an unparalleled effort and capability to conquer all of the demands within consumer electronics.

These two novelties displayed at the forum made the biggest impression to Post Plus:

Beauty and brilliance: Smart TV with a curve

The brilliant picture quality of the new SUHD (Samsung Ultra High Definition) screens, most notably the SE790C, SD590C, SE510C and SD850 models, garnered the most attention at the Bangkok forum. The TV experience is incomparable. The curve supports a crisp and perfectly illuminated picture from all angles. Within a crowd of journalists, each watching the screen in turns, the images seemed to defy reality.

All the Samsung Smart TVs sold in Southeast Asia – big or small – come with content management systems available in Khmer, making it easier for Cambodians to pick their favourite series and movies.

“We heard the customer loud and clear,” said Brad Wright, director of Samsung Australia, while he demonstrated the merits of the new Smart TVs.

A washing machine with a built in sink

Orientation to customer needs was also the recipe for the new top loaded ActivDualWash washing machine.

Samsung conducted research and found that when it comes to laundry, the most tedious task is pre-treatment and pre-wash.

Most homes don’t have a sink in their laundry room, requiring home launderers to pre-wash elsewhere and then bring the items to the machine. The latest top load washer from Samsung solves this with an astonishingly simple, yet revolutionary feature: the top of the washing machine includes a built-in sink with a water jet and a gentle scrubbing surface.

The visible fun people had during the exposition when they tried filling the sink, emptying it into the machine and pushing the water re-fill buttons will most likely wear off. But not having to carry bundles of soaking wet clothes from the kitchen sink to the washing machine will certainly make less of a mess on laundry day.

All connected through the ‘Internet of Things’

How can offering state-of-the-art Smart TVs and innovative washing machines further cement Samsung’s position as a market giant? Well, with a trend-setting long-term effort, Samsung is leading in the development in the “Internet of Things” which allows different products to connect wirelessly.

Today, it is already possible to operate Samsung washing machines via a Samsung smartphone. When you are watching a movie on a Samsung smartphone, the movie switches onto the Samsung Smart TV when you arrive home.

The benefit of using Samsung products doesn’t only lie within the individual value of the product, but in the synergy of being interconnected.

Read in Post Plus next week how Samsung’s Southeast Asia Culture Connect project creates user generated content for smartphones to strengthen the region’s cultural identity.